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Business thrives when Portland thrives.

Board of Directors


Kristen Connor

Kristen is a Senior Vice President, Community Impact Officer at Heritage Bank. She brings high energy, sound idea and small business experience to support the needs of her clients. She specializes in serving non-profit organizations, including some of the region’s leading organizations whose missions focus on a broad range of sustainability and social justice issues. Active in the community, Kristen also serves on the board of the Oregon Law Foundation and the Jessie F Richardson Foundation. She is also a member of the EarthShare OR Finance Committee, and a co-founder of the Portland Corporate Sustainability Collaborative.

Kristen holds a degree in international economics from University of Colorado Boulder with a minor in business administration. Her ideal day would be one spending time outdoors with her daughter and dog.


william henderson

William Henderson co-founded Portland-based Ride Report, a software platform used by cities around the world to monitor and encourage biking. His past work includes founding the consumer technology startup Knock, as well as leading the team behind Square’s massively popular credit-card acceptance app. He graduated from Reed College with a degree in Mathematics.

Anna Hutson Headshot 2017.jpeg

Anna hutson

Anna is the Founder and CEO of Avenue, a digital marketing agency that amplifies the impact that purpose-driver companies have in the world through results-led digital marketing. Prior to founding Avenue, Anna held a variety of executive leadership roles at regional digital and full-service agencies, her work spanning digital marketing leadership, agency operations, sales, account services, talent recruitment and mentorship.

She is passionate about having a meaningful impact on our community through volunteerism, and in addition to her work at BBPDX, she has served on the Statewide Board of Directors for SMART (Start Making A Reader Today), as the Engage Conference Director on the Board of Directors for SEMpdx (Search Engine Marketing Professionals of Portland), and the Board of Directors for the Cascade Academy Foundation. She is also a speaker and instructor for organizations such as the American Marketing Association, SEMpdx, ACT -W, Clark College and Portland State University on the topics of digital marketing, entrepreneurship and women in technology. Anna was also recognized on the Portland Business Journal’s Forty Under 40 Award List for 2017.


jenn lynch

Jenn Lynch is a General Partner at Portland Seed Fund, an early stage venture fund focused on Oregon-based companies. Prior to PSF, Jenn managed her own fund, Upstart Labs, after a career as a software product manager and product marketing manager with companies such as Dachis Group, Unicru, BrassRing, and Yahoo. In addition to BBPDX, Jenn sits on the boards of Oregon Public Broadcasting, Schoolhouse Supplies, and the Oregon Alliance for Gun Safety. She was recognized on the Portland Business Journal's Forty under 40 list in 2013. She has earned an M.B.A. from Columbia Business School and a B.S. in Journalism from the Medill School at Northwestern University.


mara zepeda

Mara Zepeda is the CEO and Co-Founder of Switchboard, a software and strategy company that partners with colleges, universities, and independent schools to make meaningful connections between students and alumni. She is the founding board chair of XXcelerate, a fund and educational program for Oregon women entrepreneurs. She’s also a co-founder of the Zebras Unite movement, which is building an ethical and inclusive startup culture.

She’s been recognized by Conscious Company as 30 world-changing women in conscious business; Portland Business Journal’s “40 Under 40” and Business Insider as one of the 20 hottest startups founded by women. An award-winning journalist, she previously reported for Planet Money, Marketplace, The Boston Globe and NPR as an economic reporter. She graduated with honors from Columbia University’s Graduate School of Journalism and Reed College with a degree in Russian.


Associate Board of Directors


jordan hayles

Jordan Hayles is the founder of The Radical Brand Lab and author of the forthcoming book, Your Brand is Boring. She focuses on humorous, provocative books and brands. When she's not writing comedy or heading up strategy, she is the lead visionary for the quirky Portland startup Period Petty. 


liliya jones

Liliya is the Director of Operations at Modernist Financial. In this role, she is focused on structuring the financial planning, investment management, and internal strategic planning processes that help Modernist flourish. She also heads up most of the content production for the firm’s marketing efforts. Liliya spearheaded Modernist’s B Corp™ certification effort, and is an avid supporter of the conscious capitalism movement. She was part of Modernist’s founding team, having worked in private banking and financial services earlier in her career.

When she is not working, she prefers being outside – hiking, cycling, and running. In winter, she likes to venture out for cultural events and the occasional drawing class. In addition to BBPDX’s Associate Board, she serves on the Board of the Portland chapter of Women in Insurance and Financial Services, and volunteers with Women’s Foundation of Oregon whenever she can.


noah oken-berg

Born in Baltimore, Maryland and raised in Portland, Oregon, Noah helps run two staple-tech companies in town; he works as the Director of Business Development at Pop Art, Inc. and is also the co-founder of Above The Fray Design, Inc. Both organizations have a focus and dedication to not only improving the lives of their colleagues and clients, but their extended communities as a whole. Business should be a vehicle for good, and this core value informs all of their professional actions and transactions.

Outside of the technology world Noah likes to relive his olden days as a DJ, getting the ill-informed clued in to the superiority of hip-hop’s first 25 years. Every chance he gets he grabs a paddle to chase some whitewater, and is always looking for friendly invites to river runs across the globe. He’s patiently waiting for the day he can take his newborn son Mateo out on the rapids.


abby pfeiffer

Abby is an HR Recruiter + Consultant for Boly:Welch, a local women-founded employment agency, where she is connected to the Portland community both professionally and personally. She’s seen the world growing up in a Navy family, and established that there is no place better than Oregon. She’s a double Duck from the University of Oregon, a member of the Oregon bar, an active Rotarian, and avid David Bowie fan. As a member of the BBPDX Associate Board, she’s driven to involving businesses to make Portland a more equitable, diverse, thriving, and prosperous place for everyone.


jeri richard

As a Portland native, Jeri cares care about the trajectory of our city and the challenges that lay ahead, and sees BBPDX as a way to add guidance to that trajectory in a meaningful way.

Professionally, Jeri focuses on business development at SKA Wealth Strategies of Raymond James (SKA Wealth), and helps to flesh out the wants and needs of women in STEM and entrepreneurs. She is driven to opportunities, both professionally and in her volunteering, where she can make a real difference in the lives of those she serves. 

In her personal life, Jeri is a fitness and health enthusiast, and enjoys hiking, and spending time with loved ones, adventures with her petulant fur-baby, and traveling.


mike westling

Mike Westling is a senior account manager at Brink Communications, where he helps government agencies, nonprofits, and start-ups advance innovative public policy, build communities, and connect people to complex issues. Before coming to Brink, Mike was the press secretary for U.S. Senator Jeff Merkley. His political career includes roles with Obama for America, the 2008 Presidential Inaugural Committee, and the office of Wisconsin Governor Jim Doyle. He holds a bachelor’s degree in political science and journalism from the University of Wisconsin and a master’s degree in urban planning from the University of Michigan.

Mike recently served as a member of the City Club of Portland's Affordable Housing Research Committee and the Portland Bureau of Transportation’s Centers and Corridors Parking Study Stakeholder Advisory Committee.



Rebecca alexander

Chief Operations Officer

Rebecca is BBPDX's half-time Chief Operations Officer, which is to say she creates a lot of great spreadsheets for us. Rebecca believes in the power of thoughtful people and well-told stories. After nearly a decade of serving Portland's nonprofit community, she's proud to be a part of the Business For A Better Portland team.

When Rebecca isn't minding the details BBPDX's, she's running her own startup, Allgo. Allgo is a review site where fat people rate the comfort and accessibility of places so others can know what it's like before going out.



ashley henry

Chief Collaboration Officer

Ashley leads the organization’s efforts to engage Portland’s business leaders in the civic processes that shape the direction of the city.  She is passionate about ensuring that our community’s business leaders are connected with strategic opportunities to bring greater shared prosperity to all Portlanders.  Just five months after launching BBPDX, the organization was recognized by the Portland Business Journal as one of the region’s Top 25 Chambers of Commerce.   Ashley was also personally named as “One of 18 To Watch in 2018” by the Portland Business Journal.
Her work prior to BBPDX has been at the intersection of the business, civic, nonprofit and philanthropic sectors.  Her areas of focus have included community development, affordable housing, impact investing, climate and renewable energy policy,  and fish and watershed restoration. She’s worked with leading organizations such as Climate Solutions, Stoel Rives LLP,  Oregon Business Association, and Oregon Trout. 

Ashley is a Senior Fellow with the American Leadership Forum of Oregon.  As a singer, she has produced shows at notable venues such as The Doug Fir and Jimmy Mak’s to raise funds for local nonprofits The Wetlands Conservancy and My Voice Music.